Selo — Founder Operating Review
Selo turns your scattered documents, numbers and decisions into a weekly board-ready operating review — covering runway, hiring, GTM, board, fundraising readiness, decision memos, risks and action tracking.
Apply for the 30-day pilotWhat we hear every week
Board is in 3 weeks and you're still pulling numbers from 4 spreadsheets. The deck isn't started.
You made three hires in Q1. Now you can't tell if the runway math still works, or what breaks first.
You have a fundraising memo half-written in Notion. The numbers in it are six months out of date.
The deliverable
Each week, Selo takes your existing documents, numbers, and notes and returns a single structured brief. Eight modules. Human-reviewed. Delivered every Monday.
Current burn, months of runway, sensitivity to headcount or revenue changes. One number you can defend in any boardroom.
Open roles, recent hires, span-of-control risks, and whether your org chart still matches your strategy.
Pipeline health, conversion trends, quota attainment, and the one GTM bottleneck that matters most right now.
What your board needs to see, what's missing, and a standing narrative you can update each week rather than rebuild from scratch.
Where you stand on the metrics investors will ask about first. Updated weekly so the story never goes stale.
A running log of the significant calls you've made — with the context, the rationale, and the expected outcome. Board-ready and timestamped.
The five things most likely to hurt you in the next 90 days, with owner and status tracked week over week.
A short list of what was committed, what shipped, and what slipped — so nothing important gets lost between Monday and Friday.
The 30-day pilot
A 30-minute call to confirm fit. You share your existing documents — deck, board deck, burn file, hiring plan. No preparation required.
Selo produces your first weekly operating review from your real documents. Every section is human-reviewed before it reaches your inbox.
A weekly brief every Monday. One async Q&A touchpoint per week. You finish the pilot with four completed reviews and a running decision log.
Fit
Good fit
Not a fit
Apply
We read every application. If there's a fit, we'll be in touch within 48 hours to schedule a 30-minute call.
Pilot is 30 days. Four weekly reviews delivered every Monday.
We work from your existing documents. No new process required from you.
Every review is human-reviewed by the Selo team before delivery.